Sunday, April 12, 2015

How to Prepare For Your First Job Interview

If you are a second semester senior, I am sure you are eagerly applying to several jobs.  If you haven't already received any calls, I am sure you will be contacted by employers within the next few weeks for interviews. Here are some of my tips to nail your first job interview:


1. Research the company.  You need to show strong interest in working at this company.  Impress the interviewer by knowing your facts.  Go to their website and read up on their About Me section.  Furthermore, read through their media kits, press releases, testimonials, FAQs and the latest news by searching the company on Google. This will give you an understanding of their goals, successes and corporate culture. If you want to take it a step further, you can follow their social media outlets or look up their corporate annual reports for more information.

2. Familiarize yourself with the job by re-reading the job description and responsibilities. Think about how you are the best fit for this position based on your experiences. Why do you like it? How can you be an asset? How can you apply your internship experience to this job? Consider all of these questions while reading through the description again.

3. Practice answering questions. Think about the questions you might be asked like - How will you excel in this position?  What makes you the best candidate? Why are you interested in our company? What are your strengths and weaknesses? Also, prepare for the anticipated first open-ended question, "Tell us about yourself". Review the above materials and be true to yourself and you will be fine!

4. Select your interview outfit the night before. No matter how lax a company may be, you need to dress to impress. Many companies will expect you to look like the professional standard. That being said, I suggest you wear a blazer (neutral color), a blouse, black slacks and either heels or flats. Make sure you match and everything is appropriate (don't show too much cleavage and make sure the clothes aren't too tight). As for makeup, go natural. Don't over do it. Tone down the amount of jewelry and only wear a little perfume.

5. Refresh your memory by reviewing your resume. Trust me, this is so important. The interviewer is definitely likely to ask about your past experiences. Be able to recall all the significant tasks during your previous internships or jobs to communicate to the interviewer.  You don't want to have to look at your resume during the interview.

6. Print the directions or your planned way of transportation beforehand. Make sure you give yourself enough time to arrive earlier. You should arrive at least 15 minutes earlier to relax and use the bathroom, if needed. However, I recommend planning to get there a half hour before in case there is traffic or another minor setback.

7. Practice your handshake. You will have to shake at least one person's hand. Make sure your handshake is firm. This is an important nonverbal communication factor.

8. Print about 5 copies of your resume and bring your portfolio or work samples.  Always have extra resumes. If you are applying to a PR job, have a sample press release. If you are applying to a social media job, print out various social media posts you created.

9. Prepare questions to ask the interviewer upon concluding the interview. Some sample questions include: When will a decision be made? How would you describe the corporate culture? How often would I need to collaborate with other departments? What do you (the interviewer) love the most about this company or job? Can you tell me more about the day-to-day responsibilities of this job? What are the next steps in the interview process?

I wish you the absolute best of luck on your interviews!  Comment below if you have any questions. I appreciate any and all feedback.



Monday, April 6, 2015

Buy the Her Campus Guide to College Life TODAY!

As many of you may know, I am a member of the Her Campus community and their contributions have inspired me throughout college. A few months ago, they announced that they were writing a book. I am so excited to let all of you know that the book is now available for purchase today!

The book is titled, The Her Campus Guide to College Life: How to Manage Relationships, Stay Safe and Healthy, Handle Stress, and Have the Best Years of Your Life.  You will learn all there is to know about dating, dorm life, safety, relationships, internships and more.


For those of you that don't know too much about Her Campus, it is the #1 global community for college women with 5.5+ million monthly users and chapters at 250+ colleges, co-founded by three Harvard-grad entrepreneurs.  With thousands of digital articles published, they decided to compile all of the exclusive, insider tips into print.

Her Campus's college guide will tell you exactly how to make the most out of your experience.  Upon reading this book, you will learn how to:

  • Find, choose and prepare for a study abroad program
  • Be safe while hooking up and staying out late
  • Eat healthy in the dining hall and stay fit 
  • Bond with your roommate and handle conflicts
  • Keep a professional and clean social media presence 
  • Nail your interview and land your dream internship or job 
You can learn more about the Her Campus book here and you can purchase it on Amazon for $15.99. 

I hope you enjoy the book as much as I enjoy being a part of Her Campus! 

HCXO! 


Saturday, March 21, 2015

24 Ways To De-Stress During A Challenging Semester

Spring break is over and the end-of-semester push is happening. It's getting busy and you're getting stressed! At least once per day, you need to de-stress from your crazy schedule.  Here's some of my recommendations to clear your mind:


1. Go to the gym.  Even if it's just for 30 minutes, it will be good for your mind and health.
2. Go for a run.  Get some fresh air and go for a run around your neighborhood or around campus. Take your dog, too!
3. Take a yoga or pilates class.  Super relaxing!
4. Indulge in some shopping, online shopping, or window shopping if need be.  Any form of shopping is time well spent.
5. Catch up on your TV faves.  The Bachelor and the Real Housewives are fan favorites.
6. Spend some time on Netflix.  Watch whatever your heart desires!
7. Play with your dog.  Your puppy loves you. Show him or her some love.
8. Bake some cookies or sweets.  They'll last a few days, it's worth it.
9. Take a bubble bath.  Get some scented bubble bath to make it exciting.
10. Go get fro-yo!  Doesn't matter what the weather is like, it's always good.
11. Read the latest issue of Cosmo.  There's so much you need to know.
12. Do some spring cleaning.  You will feel super organized and clean afterwards.
13. Watch a new makeup tutorial.  Use the tips on yourself to feel more confident tomorrow.
14. Get your nails done. You will do more with perfect nails.
15. Get a massage.   Get rid of your knots. Being too tense is no good!
16. Reorganize your room or dorm.  This is super fun and worthwhile.
17. Spend time with your friends.  Have a girls night out and catch up on the latest gossip in your inner circle.
18. Do some basic exercises and stretches.  You will feel much better. You need to stretch after sitting at a desk for several hours.
19. Organize your closet.  This will remind you just how FAB your wardrobe is.
20. Play a game on your tablet.  Your mind is distracted and stress-free when you are focused on winning.
21. Dance it out!  Go to a club or just dance in your room.
22. Have some wine.  Need I say more?
23. Go nuts on Pinterest.  Plan your fantasy life. Have a blast!
24. Watch a funny movie and laugh!  Seriously, laughing is so good for your health.

Keep calm and de-stress!
XO

5 Things You Must Do Now To Get Your First Job After College

For college seniors, graduation is right around the corner.  That means it's time to start searching for jobs!  In only a few short weeks, it will be time to enter the real world.  I advise you to prepare yourself now for what is to come.  Here is my advice to best prepare for post-graduation life:


1. Start exploring different industries and companies to see which are an ideal fit for you.  Read up on their mission, values and products or services.  Select your top picks and start looking for jobs and contacts!  Consider the location, commute, opportunity for growth within the company and your qualifications and capabilities. 

2. Perfect your resume.  Make your resume as relevant, clear and organized as possible on only one page.  List your education, experience, special skills and accomplishments.  Highlight all of your achievements.  Include numerical information and write detailed points under your internship and work descriptions.  If you have done multiple internships, including those logos under 'experience' in a straight line would be a nice touch and grab an employer's attention.  Make sure to have a few people review your resume and provide tips before sending it out.  Save it as a PDF when applying to jobs so that original fonts are not changed and no one can alter it. 

3. Update your LinkedIn.  First off - if you don't have one, create one NOW.  If you have one, remain active and make sure you utilize all of its features.  Use LinkedIn to include links and documents of sample writing pieces, articles and projects.  Upload a current, professional picture and update your headline, if needed.  I recommend going on daily to stay connected and look for jobs or networking events.

4. Establish an online presence - aside from social media.  Brand yourself in as many ways possible!  Showcase your writing skills by creating a blog or brag about your achievements in an online portfolio or website.  You can even contribute content to an online magazine or publication, or make a YouTube channel and upload videos doing something you love and are good at.   

5. Explore these career sites for career advice, job opportunities and inspiration: Ms. Career Girl, Career Girl Network, Daily Worth, Life After College and She Takes On The World.  Ms. Career Girl and She Takes On The World are particularly inspiring for a career-oriented collegiate, so I definitely encourage you to investigate what they have to offer! 





Sunday, March 8, 2015

Summer 2015 Public Relations Internships in NYC to Apply for NOW!

Summer break is less than two months away, so now is the time to start looking and applying for internships! I will continue to share new internship postings with you as they come available. Two weeks ago I shared a few internships in New Jersey, so this time I am sharing NYC-based ones. These are all public relations internships. I'll share different concentrations each time. I encourage you to look into them further and apply as soon as possible! Best of luck in your search and continue to look for new listings every few days.  

Rodale
Women's Health 
June-August 2015
PAID
Responsibilities: Assist in all aspects of the magazine including editorial, online, events and business.  More specifically, circulate all press materials, calculating impressions, creating media lists of contacts in multiple industries, pitching stories and events to various outlets, assisting at any brand events, and gathering products and staffing TV segments.  

Kate Spade & Company
Emphasis on corporate culture
Provides a strong foundation for entry-level candidates in the fashion industry
Responsibilities: Work on short term ad-hoc departmental project work in the PR department, shadow the intern manager to understand the daily workings of the department, attend weekly intern meetings and be an active participant in discussions and present a summer-long project to the executive team in a 5 minute presentation at the conclusion of the internship. 

SONY Corporation of America
Corporate Communication & Public Affairs Department
PAID 
Responsibilities: Assist with compilation and distribution of daily clips, pitch story ideas and write articles for company newsletter, proofread and draft press materials for Sony Wonder Technology Lab, update media databases, and support Corporate Communications team producing internal Speaker Series event.  
Apply 

PMK-BNC
One of the largest entertainment marketing companies in NY & LA that represents the world's biggest stars - celebrities, athletes, producers, authors and more. 
Requirements: Work with teams to gain real-world hands on experience, learn influential communication, marketing and PR strategies, attend meetings and dive into the marketing/PR realm and collaborate with other interns to develop and present a group project to executive and senior level management. 

Quinn & Co. PR
Quinn is a lifestyle public relations agency with global impact. 
This program is design for candidates who feel strongly about working in public relations - travel, wine, food and real estate. 
PAID
Responsibilities: Write the first draft or press releases and pitches, build media lists, conduct select media outreach and research, provide administrative support to account teams as needed.
Apply


Check back soon.  More to come!!
***
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Saturday, February 28, 2015

9 Key Elements To Include On Your College Resume

As the job market increasingly gets more and more competitive, you must think of ways to better yourself and to stand out among thousands of other students looking for internships or jobs.  Consider including all of these elements, aside from your work and internship experience, when perfecting your resume.


1. Achievements.  You need to brag about yourself!  List any scholarships you have received.  List all of the semesters you made the Dean's List.  Share which honor society you have been inducted into or which Honors College program you are completing.  State any certifications you have obtained (ex. Hoot Suite University Certification).

2.  GPA.  If your GPA is higher than a 3.0, definitely put that at the top.  State your exact GPA.  For example, write 3.691, not 3.7.  Employers can read your transcripts if they complete a background check, so be sure to always update your resume with your most current GPA.  It's bound to fluctuate each semester.

3.  Awards.  If you have won any awards for outstanding achievement, participating in a club, for being a leader or from a contest at work or your internship, be sure to specify.  State the exact award won, the organization that awarded it to you and the date you received it.

4. Relevant Courses.  As you get further into your major, you will take more intense, relevant courses where things you learn will be applicable to an internship or job.  Choose at least 4 and up to 8 relevant courses to include and continue to update them as you get further into your coursework.

5. Sample Projects.  This is not totally necessary, but definitely something worth including if you don't have much relevant experience to list and want to fill space.  If you are a communication or business major and did a semester long advertising project that you got an A on, state the project title and a brief 1-2 sentence description of what it entailed.  Any successful campaigns completed for an internship would be great to showcase too.

6. Special Skills.  Basically everyone knows Microsoft Word, Excel and PowerPoint, so list skills that not everyone has.  If you are familiar with specific programs, software or social media platforms, list those.  Some examples are Cision, Adobe In Design, Photoshop, Illustrator, iMovie, Radian 6, Hoot Suite, and Bitly.

7. 'Creative Extras'.  If you have your own personal blog, author page on an online publication, website or online portfolio, you must provide these links.  These creative pieces differentiate you from others and show that you take pride in your work or are passionate about a specific topic.

8. Clubs and Activities.  State the clubs, teams or sorority or fraternity you have been a part of.  Include your dates of participation and a very brief sentence on how you were an active member.  If you held a leadership position, state that position along with your responsibilities and accomplishments.

9. Volunteer Experience.  If you are in a sorority or fraternity, I'm sure you are dedicated to at least one charity.  List that organization and what you have done to contribute.  If you do charitable work on your own, indicate which organization and why you are devoted to it.

Anything I left out that is essential to include?  Leave a comment and share with other readers!

***

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Saturday, February 21, 2015

Summer 2015 NJ Marketing & Communication Internships to Apply for NOW!

Summer break is nearly three months away, so now is the time to start looking and applying for internships!  I will continue to share new internship postings with you as they come available.  For now, I am sharing five marketing and communication internship opportunities with some of the biggest and best corporations right here in New Jersey.  I encourage you to look into them further and apply as soon as possible!  Best of luck in your search and continue to look for new listings every few days.

Communications Intern
Johnson & Johnson
New Brunswick, NJ
Responsibilities: a summer-long project that includes media research in Cision, on site support at events, editing and proofreading materials, contributing to campaigns, handling a wide range of communications: internal announcements, memos, intranet articles, meeting notes, press releases, media pitches and tweets.
Apply: http://jobs.jnj.com/job/New-Brunswick-Communications-Internship-%28Summer-2015%29-Job-NJ-08901/248884500/?feedId=41100&utm_source=Indeed&utm_campaign=Postings_Indeed

Administrative Intern
L'Oreal USA
Monmouth Junction, NJ
Responsibilities: Creating production plans, creating purchase orders, communicating with supply vendors for materials, assisting inventory management, performing analyses and monitoring material requisitions.
Apply: https://careers.peopleclick.com/careerscp/client_thebodyshop/loreal_ext/gateway.do?functionName=viewFromLink&jobPostId=99471&localeCode=en-us&source=Indeed.com&sourceType=PREMIUM_POST_SITE

Communications Intern
Wyndham Worldwide Corporate Services
Parsippany, NJ
Responsibilities: Developing and posting content to company and digital channels, daily media tracking, assisting with research, writing for the Wyntern blog, and short writing for the communications team.
Apply: https://wyndham.taleo.net/careersection/11080/jobdetail.ftl
*Note: There are a few other marketing and communications internship available at Wyndham Worldwide. Check their career website!

Marketing, Communications and Media Relations Internships
NBC Universal 
Englewood Cliffs, NJ
Requirements: Must possess a basic understanding of all mass communication platforms, especially social media, have exceptional writing and interpersonal communication skills, and think critically and creatively.
Apply: http://www.nbcunicareers.com/our-career-paths/campus-2-career-internship-program

Marketing & Content Development Intern 
ADP
Roseland, NJ
Responsibilities: Tasks include performing market analysis, writing and editing internal and external communications, and assisting with strategic and tactical marketing plans.
Apply: http://www.aplitrak.com/?adid=YmJnZW5lcmljLjIzNjcyLjE3NjBAYWRwYmRhcy5hcGxpdHJhay5jb20


Check back soon.  More to come!!

***
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Sunday, February 15, 2015

How To Create A Professional Contacts List

In college, you are guaranteed to meet more people than you ever have before.  Between all of your classes, events, dorm parties, club meetings, work, internships and professional events, you need to keep track of all of the significant people you meet along the way.  Upon ending my junior year, I realized that I desperately need to organize my contacts after meeting so many new people.  Sure you have added everyone on Facebook, connected with professionals on LinkedIn and followed new friends on Twitter or Instagram, but you need to have all those contacts in one place for easy access.  You may not even be connected with some people on social media because they don't have Facebook or LinkedIn accounts.  You may have only talked to them via email.  Regardless, you must compile all these connections together.  You never know when you will need someone and as graduation approaches and you are looking for a job, a professional contacts spreadsheet will truly come in handy.


Here are the necessary steps for successfully creating a professional contacts spreadsheet:

1.  Go through all of your social networks.  Find Facebook friends, Twitter followers and LinkedIn connections that you think are most valuable.  Start writing names down on a sheet of paper of anyone that you would benefit from keeping in touch with for professional reasons. 

2.  Go through your email.  Search "intern" or "position" in your email or look for professionals you have previously reached out to regarding internship or job opportunities.  You may not be contacted to all of these people, but they are important to include in the spreadsheet if you had friendly conversations with them.  For example, I emailed a recruiter at Dolce & Gabbana about an internship about a year ago.  They already filled the position, but she told me to reach out again for another semester.  Although I never interviewed or fulfilled the internship, I built a friendly relationship with this recruiter and would include her on my list. 

*Your list of connections can include:
  • Friends with the same major or interests (classmates)  
  • Recruiters you have previously contacted 
  • Internship supervisors
  • Fellow interns
  • Co-workers
  • Professors
  • Advisers
  • Club and team leaders 
  • People you met at professional events or conferences
3.  Now that you have your list of names, open up a new spreadsheet in Excel or Google Drive.  Create different categories to organize your contacts for easy use.  Here are the categories I recommend including (in whatever order that best suits you): 
  • Full Name
  • Position
  • Company
  • Relationship (how you know them) 
  • Email
  • Phone Number
  • Social Media links (optional) 
4.  Next, complete your spreadsheet by filling in all of your contacts' information.  You may not have every person's email and phone number, but be sure to get at least one or the other.  If you don't have either one, you need to ask them for it.  If you cannot get an email or phone number, there is no use in including that person on your list. 

5.  Double check that you spelled each person's name right and copied email addresses and phone numbers correctly.  

6.  Alphabetize the list in ascending order by full name or company to help you easily find contacts. 

7.  Save your spreadsheet as "Professional Contacts List 2015" and be sure to update the list when necessary or every few months. 

Good luck creating your spreadsheet! Please leave a comment if you have any questions. 

***

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Saturday, February 7, 2015

4 Things You Must Do After An Internship Interview

Some of the things you do after an interview are just as important as the interview itself.  An interview is a process.  It does not just start and end from the moment you get there to the moment you leave.  You must do a few things beforehand and afterwards to ensure the best outcome.  You need to sell yourself on the interview first, but also do a few things afterwards to stay fresh in the employer's mind and standout among the rest. 
1.  The first thing you should do if you did not do this beforehand is connect with the person that interviewed you on LinkedIn.  This way, they can get a better feel for you and see more points that may not have been included on your resume.  LinkedIn has many more fields and room for detail, so take advantage of that.  Your summary is a significant component.  There is no summary on your resume, so take the time to write a well-structured, error-free paragraph about yourself, your strengths and your interests.  Make sure to include any links to articles you wrote or that feature you, an online portfolio or website, blog or any other media.  Also, if you met any other employees during your interview at this company and received their business cards or remember their names, connect with them too. 

2.   Send thank you notes!  Not only via email, but handwritten ones too.  You need to differentiate yourself from the other candidates so you should buy nice, professional thank you cards at your local pharmacy and hand write a personal note. Your emailed thank you note should go out within 24 hours of the interview and the handwritten one should reach them within three to five days of that interview.  
     In your email thank you, go into detail about why this position would be beneficial to your development as a young professional, what you can learn from it to better your understanding of your major, and how your skill set and mindset can benefit the interviewer and their team or company.  Of course you need to sincerely thank them and you can ask if they would like you to send them any further information or portfolio pieces.  You can also add things that you may have left out during the interview that you think they would appreciate knowing.  At the bottom of the email as a 'P.S.' you can say, "Hard copy to follow".  
     In your handwritten thank you, first make sure to thank the interviewer for their time.  Then, write only two or three more sentences.  I would suggest one sentence to be about something you liked about the potential position or company, another sentence about one task you would excel at doing, and the last sentence should say something like; "I hope to hear from you soon".  Address it to the interviewer and put the company under their name. You are all set! 


3.   Send a follow-up email.  Typically at the end of an interview, the interviewer will tell you when he or she hopes to make a decision by.  Make note of that date and follow-up around that time, if you haven't already heard anything.  From my experience, most employers make a decision for interns within two or three weeks, unless it's a huge corporation with several thousands employees.  In your follow-up email, state that you are indeed following up about the position and be sure to let he or she know that you are still very interested. 


4.    If you were told that you were not offered the internship, but ended things on a good note with that person, keep in touch.  Since you are still in college and only interning, there might be an opportunity during a future semester or you might want to contact this person prior to graduation to inquiry about any entry-level positions at their company.  It is important to stay in touch and end this interview process on great terms.  Stay connected on LinkedIn and continue to interact with them.  If the interviewer liked you enough from the initial interview and sees that you are growing and evolving as a student, he or she will keep you in mind for future opportunities. 

Implement these steps into your own life after you conclude an interview for your best shot at an internship position.  Best of luck on your search for an internship! 

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